IPL 2026 — Share of Search Tracker

Generate Digital × Burman Sports · IPL 2026 SoS Study
Updated: 26 July 2026, 09:05 GMT
Phase: WEEKLY  ·  Geo: IN  ·  Pulls: 24
Data: Google Trends via SerpAPI
Overview
🏏 Team SoS
📈 Risers & Fallers
✈ Malaysia Airlines
Basket Charts
Full League Table
📱 Social Buzz
Key Insights
👤 Player SoS ↗
TOP ATHLETE
MS Dhoni
avg score 5.1
TOP TEAM
KKR
avg score 2.4
KEY INSIGHT — w/c 2026-04-07
Athletes (5.1) are generating significantly more search buzz than teams (2.4) — star power is dominating IPL conversation this week.
⚡ Athlete🏏 Team📺 Rights Holder#️⃣ Hashtag Score = Google Trends avg interest (0-100), 7-day window
NameTypeScore
1 MS Dhoni ⚡ Athlete 12.9
2 IPL 📺 Rights Holder 12.2
3 IPL2026 #️⃣ Hashtag 12.1
4 TATAipl #️⃣ Hashtag 10.8
5 JioHotstar 📺 Rights Holder 7.8
6 Rohit Sharma ⚡ Athlete 7.7
7 Pat Cummins ⚡ Athlete 5.4
8 KKR 🏏 Team 4.7
9 Virat Kohli ⚡ Athlete 3.9
10 Star Sports 📺 Rights Holder 3.4
11 KL Rahul ⚡ Athlete 3.1
12 Shreyas Iyer ⚡ Athlete 3.1
13 Shubman Gill ⚡ Athlete 2.9
14 DC 🏏 Team 2.9
15 MI 🏏 Team 2.7
16 PBKS 🏏 Team 2.7
17 GT 🏏 Team 2.4
18 CSK 🏏 Team 2.3
19 SRH 🏏 Team 2.2
20 Sanju Samson ⚡ Athlete 2.1
21 LSG 🏏 Team 1.8
22 RR 🏏 Team 1.6
23 RCB 🏏 Team 1.3
⚠️ Data source: Google Trends search interest (India, 7-day). Not Instagram/TikTok impressions. Reflects search behaviour as a proxy for social buzz. Instagram hashtag API pending Meta app review.

🏆 SoS Traction Ranking — Match Winners

Which team wins the SoS head-to-head most often across all played matches

#TeamSoS WinsMatchesWin RateAvg SoS %
🥇 Rajasthan Royals 3 3 100% 60.2%
🥈 Punjab Kings 2 3 67% 68.1%
🥉 Delhi Capitals 2 3 67% 54.1%
4 Lucknow Super Giants 2 3 67% 47.3%
5 Royal Challengers Bangalore 2 2 100% 35.1%
6 Gujarat Titans 1 3 33% 58.6%
7 Mumbai Indians 1 3 33% 55.4%
8 Sunrisers Hyderabad 1 3 33% 52.6%
9 Kolkata Knight Riders 0 4 0% 42.2%
10 Chennai Super Kings 0 3 0% 41.5%

⚡ Match-by-Match Head to Head

Which team had higher SoS on matchday — the "digital winner"

2026-04-09_15 · Kolkata 🏆 SoS Winner: KKR
🏆 KKR
16.3%
58% share42% share
LSG
11.9%
All 10 teams: CSK 38.7% · MI 26.5% · RCB 25.8%
2026-04-08_14 · Delhi 🏆 SoS Winner: GT
DC
15.7%
47% share53% share
🏆 GT
17.6%
All 10 teams: CSK 38.7% · MI 26.5% · RCB 25.8%
2026-04-07_13 · Guwahati 🏆 SoS Winner: MI
RR
22.3%
46% share54% share
🏆 MI
26.5%
All 10 teams: CSK 38.7% · MI 26.5% · RCB 25.8%
2026-04-06_12 · Kolkata 🏆 SoS Winner: PBKS
KKR
56.63%
40% share60% share
🏆 PBKS
85.26%
All 10 teams: PBKS 85.26% · GT 75.4% · DC 75.09%
2026-04-05_11 · Bengaluru 🏆 SoS Winner: CSK
RCB
44.56%
49% share51% share
🏆 CSK
45.76%
All 10 teams: PBKS 81.23% · GT 73.44% · RR 71.1%
2026-04-05_10 · Hyderabad 🏆 SoS Winner: SRH
LSG
58.89%
47% share53% share
🏆 SRH
66.13%
All 10 teams: PBKS 81.23% · GT 73.44% · RR 71.1%
2026-04-04_9 · Ahmedabad 🏆 SoS Winner: GT
RR
71.1%
49% share51% share
🏆 GT
73.44%
All 10 teams: PBKS 81.23% · GT 73.44% · RR 71.1%
2026-04-04_8 · Delhi 🏆 SoS Winner: DC
🏆 DC
64.29%
50% share50% share
MI
63.74%
All 10 teams: PBKS 81.23% · GT 73.44% · RR 71.1%
2026-04-03_7 · Chennai 🏆 SoS Winner: PBKS
🏆 PBKS
81.23%
64% share36% share
CSK
45.76%
All 10 teams: PBKS 81.23% · GT 73.44% · RR 71.1%
2026-04-02_6 · Kolkata 🏆 SoS Winner: SRH
🏆 SRH
66.13%
54% share46% share
KKR
56.43%
All 10 teams: PBKS 81.23% · GT 73.44% · RR 71.1%
2026-04-01_5 · Lucknow 🏆 SoS Winner: DC
🏆 DC
64.29%
52% share48% share
LSG
58.89%
All 10 teams: PBKS 81.23% · GT 73.44% · RR 71.1%
2026-03-31_4 · Mullanpur 🏆 SoS Winner: PBKS
🏆 PBKS
81.23%
53% share47% share
GT
73.44%
All 10 teams: PBKS 81.23% · GT 73.44% · RR 71.1%
2026-03-30_3 · Guwahati 🏆 SoS Winner: RR
🏆 RR
64.66%
71% share29% share
CSK
25.85%
All 10 teams: PBKS 71.97% · RR 64.66% · DC 58.49%
2026-03-29_2 · Mumbai 🏆 SoS Winner: MI
🏆 MI
57.81%
69% share31% share
KKR
25.59%
All 10 teams: PBKS 71.97% · RR 64.66% · DC 58.49%
2026-03-28_1 · Bengaluru 🏆 SoS Winner: SRH
RCB
13.7%
25% share75% share
🏆 SRH
40.78%
All 10 teams: PBKS 71.97% · RR 64.66% · DC 58.49%

🔢 Head-to-Head SoS Record (W–L)

Row team's record against column team in SoS head-to-heads this season

vs →CSKMIRCBKKRDCSRHRRPBKSGTLSG
CSK0–10–10–1
MI1–00–10–1
RCB1–01–0
KKR0–10–10–1
DC1–00–11–0
SRH0–11–00–1
RR1–01–01–0
PBKS1–01–0
GT1–00–10–1
LSG1–00–11–0

📊 Overall Team SoS League Table

Current share of search across all IPL teams — season-to-date as of 2026-04-09_15

# Team Full Name SoS % Share
🥇CSKChennai Super Kings38.7%
🥈MIMumbai Indians26.5%
🥉RCBRoyal Challengers Bangalore25.8%
4PBKSPunjab Kings23.4%
5SRHSunrisers Hyderabad23.0%
6RRRajasthan Royals22.3%
7GTGujarat Titans17.6%
8KKRKolkata Knight Riders16.3%
9DCDelhi Capitals15.7%
10LSGLucknow Super Giants11.9%

🔗 Team SoS vs Sponsor SoS — Relative Popularity

Does a team's digital popularity correlate with the search dominance of their sponsors? Spearman rank correlation across 10 teams: ρ = -0.43 — moderate positive relationship. Sponsor avg SoS = mean share-of-search within each sponsor's own category basket. Team SoS = share among all 10 IPL teams (as of 2026-04-09_15).

# Team Team SoS Avg Sponsor SoS Median n Top Sponsor
1CSK
38.7%
22.5%
11.8%15Bonbloc
2MI
26.5%
17.0%
5.7%25Streax
3RCB
25.8%
18.4%
4.4%33Cricbuzz
4PBKS
23.4%
26.0%
4.1%17Dream11 PBKS
5SRH
23.0%
21.0%
10.7%24Dream11 SRH
6RR
22.3%
23.7%
2.7%15Dream11 RR
7GT
17.6%
21.4%
4.6%20IGI
8KKR
16.3%
18.4%
10.2%19Dream11 KKR
9DC
15.7%
25.3%
10.8%17Bisleri DC
10LSG
11.9%
26.9%
12.8%20Dream11 LSG
⚠️ Interpretation note: Avg sponsor SoS is influenced by category-dominant brands (e.g. Dream11 at 95%+). Median SoS is a better central measure where such outliers exist.

Key finding: SRH and CSK show the strongest team↔sponsor alignment — both the team and their sponsors rank in the top quartile within their respective search baskets. DC and LSG show weak team SoS but mid-table sponsor brands, suggesting those sponsors are driven more by category dynamics than team fandom.
215
Sponsor baskets tracked
24
Data pulls completed
40/40
Matches played
Wk 19
Tournament week · Since 2026-03-22
Sponsor SoS — Ranked (Week 19 · 2026-06-12)
#FranchiseSponsorSectorSoS %Bar
1CSKBonblocBlockchain Traceability100.0%
2RCBCricbuzzSports Media98.2%
3GTIGIDiamond Certification97.62%
4RRDream11 RRFantasy Gaming94.94%
5SRHDream11 SRHFantasy Gaming94.94%
6KKRDream11 KKRFantasy Gaming94.94%
7LSGDream11 LSGFantasy Gaming94.94%
8GTDream11 GTFantasy Gaming94.94%
9PBKSDream11 PBKSFantasy Gaming94.94%
10LSGAmul LSGDairy FMCG90.37%
11RRBisleri RRBeverages Water89.3%
12DCBisleri DCPackaged Water87.22%
13PBKSBisleri PBKSPackaged Water87.22%
14RCBChatGPT RCBAI Assistant82.84%
15DCChatGPT DCAI Assistant82.84%
16LSGChatGPT LSGAI Assistant82.84%
17SRHAmul SRHDairy FMCG81.79%
18CSKAshok LeylandCommercial Vehicles76.62%
19PBKSCP PlusCCTV Security75.98%
20MIStreaxHair Colour75.26%
21IPLTATAConglomerate74.67%
22MIColgateOral Care73.87%
23RRRed BullEnergy Drinks73.51%
24DCEncalmAirport Lounge67.4%
25RCBTally PrimeAccounting Software63.65%
26RCBITC Master ChefFrozen Foods61.21%
27MIJioTelecom58.75%
28RCBJio RCBTelecom58.75%
29KKRJio KKRTelecom58.75%
30DCJio DCTelecom58.75%
31RRJio RRTelecom58.75%
32SRHJio SRHTelecom58.75%
33LSGJio LSGTelecom58.75%
34GTJio GTTelecom58.75%
35PBKSJio PBKSTelecom58.75%
36MIUdemyOnline Learning57.32%
37RCBScapiaTravel Credit Card56.54%
38GTScapia GTTravel Credit Card56.54%
39IPLStar SportsSports Broadcaster55.87%
40LSGSprite LSGBeverages54.62%
41SRHNetflixStreaming OTT47.55%
42SRHBudweiser SRHBeer42.23%
43GTBudweiser GTBeer42.23%
44PBKSBudweiser PBKSBeer42.23%
45IPLCEATTyres40.55%
46IPLJioHotstarStreaming OTT37.81%
47CSKKauvery HospitalHealthcare37.22%
48LSGGhar SoapsPersonal Care Soap36.91%
49KKRAmul Ice Cream KKRIce Cream35.75%
50PBKSAmul Ice Cream PBKSIce Cream35.75%
51IPLKingfisher IPLBeer Spirits33.5%
52LSGKingfisher LSG2Beer Spirits33.27%
53KKRKingfisher KKRBeer Spirits33.06%
54DCKingfisher DCBeer Spirits33.06%
55RCBSun PharmaPharmaceuticals32.89%
56CSKCity Union BankBanking32.41%
57SRHKent ROWater Purifiers31.18%
58SRHApollo Hospitals SRHHealthcare30.88%
59LSGKingfisher LSGBeverages Beer30.68%
60KKRVikram SolarSolar Energy29.49%
61PBKSKent RO PBKSWater Purifiers27.62%
62SRHStar Health InsuranceHealth Insurance27.37%
63RCBPumaSportswear27.04%
64DCPUMA DCSportswear27.04%
65KKRAmaronBatteries24.95%
66DCAmaron DCBatteries24.95%
67MIReliance DigitalElectronics Retail23.91%
68MIAstral Pipes MIPipes Fittings23.42%
69GTAstral Pipes GTPipes Fittings23.42%
70CSKAstral Pipes CSKPipes Fittings23.42%
71MISkechersFootwear23.06%
72RCBAtlassianB2B SaaS21.77%
73KKRGoogle PayPayments UPI21.04%
74IPLAngel OneStockbroking20.99%
75LSGJK Super CementCement20.69%
76RRWaaree SolarSolar Energy20.4%
77DCDP WorldLogistics Ports19.52%
78CSKCoca-ColaBeverages19.31%
79CSKAmul ProteinNutrition17.99%
80MIUtkarsh SFBSmall Finance Bank17.4%
81MIDHLLogistics17.13%
82SRHWrognFashion Apparel17.04%
83RCBJana SFBSmall Finance Bank16.16%
84LSGTommy HilfigerPremium Fashion16.08%
85RCBOptimum Nutrition RCBSports Nutrition15.96%
86SRHCity Union Bank SRHBanking14.12%
87RCBManipal HospitalsHealthcare13.88%
88IPLWonder CementCement13.86%
89MICampaBeverages13.6%
90SRHCampa Cola SRHBeverages13.6%
91GTCampa GTBeverages13.6%
92RCBWhite GoldDigital Gold12.4%
93KKRHDFC LifeLife Insurance12.16%
94CSKEquitas Small Finance BankSmall Finance Bank11.78%
95GTEquitas SFB GTSmall Finance Bank11.78%
96SRHShree CementCement11.67%
97KKRRR KabelWires & Cables11.14%
98DCGD GoenkaEducation10.76%
99KKRThums UpBeverages10.18%
100SRHJindal StainlessSteel Stainless9.74%
101CSKSurf ExcelDetergent9.7%
102RCBSurf Excel RCBDetergent9.7%
103MIAvon Cycles MICycles9.6%
104LSGAvon Cycles LSGCycles9.6%
105SRHAvon Cycles SRHCycles9.48%
106MIGoogle Gemini MIAI Assistant9.19%
107KKRGoogle Gemini KKRAI Assistant9.19%
108GTGoogle Gemini GTAI Assistant9.19%
109IPLRuPayPayments UPI8.25%
110CSKFedExLogistics6.81%
111RCBBoldfitFitness6.65%
112RCBNothingConsumer Electronics5.95%
113MIIDFC First BankBanking5.67%
114MIV-GuardHome Appliances Fans5.57%
115PBKSLivguardBatteries5.32%
116DCHSBCBanking5.24%
117DCKotak DCBanking5.08%
118MICadbury Dairy MilkChocolate4.86%
119GTTorrentPharma Utilities4.65%
120GTGoogle Pixel GTSmartphones4.53%
121KKRVIDA by HeroElectric Two-Wheeler4.52%
122GTLivpureWater Purifiers4.39%
123RCBBigBasketGrocery Delivery4.36%
124MIBKT Tyres MITyres4.08%
125RCBBKT Tyres RCBTyres4.08%
126KKRBKT Tyres KKRTyres4.08%
127RRBKT Tyres RRTyres4.08%
128SRHBKT Tyres SRHTyres4.08%
129LSGBKT Tyres LSGTyres4.08%
130GTBKT Tyres GTTyres4.08%
131PBKSBKT Tyres PBKSTyres4.08%
132DCHero FinCorpNBFC Finance3.95%
133RRJK Lakshmi CementCement3.7%
134RCBboAtAudio Electronics3.69%
135RCBKotak LifeLife Insurance3.58%
136PBKSZelio EVEV Inverter3.55%
137SRHLubi PumpsPumps3.36%
138RRMobikwikPayments Wallet2.74%
139SRHKUHLFans Appliances2.61%
140RRPoornima UniversityHigher Education2.55%
141PBKSHell Energy DrinkEnergy Drinks2.54%
142DCBharat TaxiRide Hailing2.11%
143GTBharat Taxi GTRide Hailing2.11%
144LSGSBI Life InsuranceLife Insurance2.07%
145LSGKEI Wires LSGWires & Cables2.04%
146RROlio PizzaQSR Pizza2.02%
147PBKSNippon Paint PBKSPaints1.92%
148RCBNippon PaintPaints1.8%
149RCBGoel TMT RCBSteel TMT1.65%
150RRGoel TMT RRSteel TMT1.65%
151RCBEmmvee SolarSolar Energy1.63%
152RROaksmith RRWhisky Spirits1.49%
153SRHJSW PaintsPaints1.4%
154DCAll Seasons DCBeer Spirits1.22%
155PBKSAll Seasons PBKSBeer Spirits1.22%
156RCBSeiko ProspexWatches1.2%
157MIOaksmith MIWhisky Spirits1.07%
158CSKEtihad AirwaysAviation1.03%
159DCGMRInfrastructure Airports0.9%
160LSGINA SolarSolar Energy0.87%
161RCBNavi UPIPayments UPI0.82%
162SRHNavi UPI SRHPayments UPI0.82%
163CSKTecnoSmartphones0.77%
164LSGRoyal GreenWhisky Spirits0.76%
165MIMalaysia AirlinesAviation0.75%
166MHMalaysia AirlinesAviation0.75%
167RREcolinkLED Lighting0.65%
168GTBirla Estates GTReal Estate0.64%
169KKRJAC OlivolHair Oil0.62%
170RCBThe Baker's DozenBakery Cafe0.59%
171MIGrew Solar MISolar Energy0.58%
172RCBNVY TVSmart TV0.57%
173PBKSDistrict by ZomatoFood Delivery Ticketing0.46%
174GTHCGCancer Care0.46%
175RCBMagicreteConstruction Materials0.35%
176SRHUber BikeBike Taxi0.34%
177MILauritz KnudsenElectrical Automation0.32%
178CSKBritish EmpireBeer Spirits0.32%
179RRBGaussElectric Two-Wheeler0.32%
180RCBRoyal ChallengeBeer Spirits0.3%
181MIPlumSkincare Beauty0.24%
182SRHNavitas Solar SRHSolar Energy0.19%
183LSGDr KNS HospitalHealthcare0.19%
184PBKSDigitekAccessories Electronics0.17%
185RCBConfirmTktTrain Booking0.1%
186KKRDisha Eye HospitalsEye Healthcare0.08%
187SRHAirAsia IndiaAviation LCC0.04%
188GTAirAsia GTAviation LCC0.04%
189GTNEXT GTFragrance0.02%
190MIUSHAHome Appliances0.0%
191KKRJoy Personal CarePersonal Care0.0%
192RRHMDSmartphones0.0%
193LSGToo Yumm LSGSnacks0.0%
194CSKVI Telecom CSKTelecom0.0%
195CSKPlayR CSKSports Equipment0.0%
196MIAi+ NovaSmartphones Budget0%
197MIFiatPePayments Fintech0.0%
198MIKT MenMen's Grooming0.0%
199RCBNandini RCBDairy0.0%
200RCBKT Men RCBMen's Grooming0.0%
201RCBSpitzeHardware Fittings0.0%
202KKRGoogle AI Mode KKRAI Search0.0%
203KKRVeedolLubricants0.0%
204KKRFreemans KKRPower Tools0.0%
205DCKP GroupRenewable Energy0.0%
206DCFreemans DCPower Tools0.0%
207SRH8pm Premium BlackPremium Whisky0.0%
208SRHPlayR SRHSports Equipment0.0%
209LSGVelvexLubricants0.0%
210LSGPlayR LSGSports Equipment0.0%
211GTGoogle AI Mode GTAI Search0.0%
212GTMax Fresh GTKitchen Appliances0.0%
213PBKSFreemans PBKSPower Tools0.0%
214PBKSHighland RealtyReal Estate0.0%
215IPLGoogle AI ModeAI Search0.0%
SoS Risers & Fallers — 2026-03-25 → 2026-06-12
▲ 85 Risers ▼ 119 Fallers NEW 5 New entries

SoS Change (pp) = sponsor's share of search within its category basket, latest reading vs first reading.
First SoS % = pre-IPL baseline · Latest SoS % = most recent pull · NEW = added after baseline, one reading only.

#TeamSponsorSector First SoS %Latest SoS %Change (pp)Direction
1RRRed BullEnergy Drinks43.62%73.51%+29.89 pp
2IPLCEATTyres12.86%40.55%+27.69 pp
3PBKSCP PlusCCTV Security59.91%75.98%+16.07 pp
4MIDHLLogistics1.60%17.13%+15.53 pp
5RCBWhite GoldDigital Gold2.83%12.40%+9.57 pp
6DCPUMASportswear17.86%27.20%+9.34 pp
7GTIGIDiamond Certification88.57%97.62%+9.05 pp
8KKRVIDA Hero EVElectric Two-Wheelers4.99%12.85%+7.86 pp
9IPLWonder CementCement6.42%13.86%+7.44 pp
10LSGJK Super CementCement16.82%20.69%+3.87 pp
11RCBScapiaTravel Credit Card53.08%56.54%+3.46 pp
12GTScapia GTTravel Credit Card53.08%56.54%+3.46 pp
13KKRRR KabelWires & Cables7.86%11.14%+3.28 pp
14LSGSprite LSGBeverages51.64%54.62%+2.98 pp
15RCBSun PharmaPharmaceuticals30.23%32.89%+2.66 pp
16MIUdemyOnline Learning55.16%57.32%+2.16 pp
17CSKCity Union BankBanking30.33%32.41%+2.08 pp
18RRBisleri RRBeverages Water87.33%89.30%+1.97 pp
19SRHWrognFashion Apparel15.13%17.04%+1.91 pp
20PBKSLivguardBatteries3.58%5.32%+1.74 pp
21MIColgateOral Care72.23%73.87%+1.64 pp
22RCBITC Master ChefFrozen Foods59.62%61.21%+1.59 pp
23MIV-GuardHome Appliances Fans4.11%5.57%+1.46 pp
24IPLTATAConglomerate73.27%74.67%+1.40 pp
25KKRGoogle PayPayments UPI19.71%21.04%+1.33 pp
26DCBisleri DCPackaged Water85.89%87.22%+1.33 pp
27PBKSBisleri PBKSPackaged Water85.89%87.22%+1.33 pp
28RRJK Lakshmi CementCement2.45%3.70%+1.25 pp
29IPLMy11CircleFantasy Gaming3.29%4.47%+1.18 pp
30RCBEmmvee SolarSolar Energy0.53%1.63%+1.10 pp
31PBKSBKT Tyres PBKSTyres3.01%4.08%+1.07 pp
32SRHBKT Tyres SRHTyres3.01%4.08%+1.07 pp
33RCBBKT Tyres RCBTyres3.01%4.08%+1.07 pp
34LSGBKT Tyres LSGTyres3.01%4.08%+1.07 pp
35GTBKT Tyres GTTyres3.01%4.08%+1.07 pp
36CSKAmul ProteinNutrition16.93%17.99%+1.06 pp
37CSKGulf OilLubricants20.87%21.91%+1.04 pp
38RRPoornima UniversityHigher Education1.54%2.55%+1.01 pp
39KKRDream11 KKRFantasy Gaming94.03%94.94%+0.91 pp
40LSGDream11 LSGFantasy Gaming94.03%94.94%+0.91 pp
41GTDream11 GTFantasy Gaming94.03%94.94%+0.91 pp
42PBKSDream11 PBKSFantasy Gaming94.03%94.94%+0.91 pp
43RCBBirla EstatesReal Estate1.37%2.19%+0.82 pp
44RCBOptimum Nutrition RCBSports Nutrition15.17%15.96%+0.79 pp
45IPLJioHotstarStreaming OTT37.04%37.81%+0.77 pp
46SRHLubi PumpsPumps2.60%3.36%+0.76 pp
47RCBCricbuzzSports Media97.45%98.20%+0.75 pp
48SRHApollo HospitalsHealthcare39.79%40.44%+0.65 pp
49CSKFedExLogistics6.17%6.81%+0.64 pp
50RCBBoldfitFitness6.10%6.65%+0.55 pp
51GTEquitas SFB GTSmall Finance Bank11.32%11.78%+0.46 pp
52PBKSDistrict by ZomatoFood Delivery Ticketing0.00%0.46%+0.46 pp
53CSKAstral Pipes CSKPipes Fittings23.03%23.42%+0.39 pp
54RCBKEI WiresWires & Cables2.76%3.14%+0.38 pp
55IPLAngel OneStockbroking20.65%20.99%+0.34 pp
56IPLKingfisher IPLBeer Spirits33.16%33.50%+0.34 pp
57RREcolinkLED Lighting0.32%0.65%+0.33 pp
58DCHSBCBanking4.93%5.24%+0.31 pp
59RCBSeiko ProspexWatches0.90%1.20%+0.30 pp
60MIGoogle Gemini MIAI Assistant8.91%9.19%+0.28 pp
61KKRGoogle Gemini KKRAI Assistant8.91%9.19%+0.28 pp
62GTGoogle Gemini GTAI Assistant8.91%9.19%+0.28 pp
63GTTorrentPharma Utilities4.42%4.65%+0.23 pp
64KKRHDFC LifeLife Insurance11.94%12.16%+0.22 pp
65LSGDr KNS HospitalHealthcare0.00%0.19%+0.19 pp
66DCMotorolaSmartphones7.11%7.29%+0.18 pp
67GTBirla Estates GTReal Estate0.46%0.64%+0.18 pp
68RCBSurf Excel RCBDetergent9.52%9.70%+0.18 pp
69PBKSDigitekAccessories Electronics0.00%0.17%+0.17 pp
70LSGKingfisher LSGBeverages Beer30.52%30.68%+0.16 pp
71DCGMRInfrastructure Airports0.74%0.90%+0.16 pp
72RRMobikwikPayments Wallet2.58%2.74%+0.16 pp
73CSKEquitas Small Finance BankSmall Finance Bank11.64%11.78%+0.14 pp
74LSGKingfisher LSG2Beer Spirits33.15%33.27%+0.12 pp
75CSKCoca-ColaBeverages19.22%19.31%+0.09 pp
76KKRDisha Eye HospitalsEye Healthcare0.00%0.08%+0.08 pp
77SRHCity Union Bank SRHBanking14.05%14.12%+0.07 pp
78SRHJSW Paints SRHPaints1.42%1.48%+0.06 pp
79MIAvon Cycles MICycles9.55%9.60%+0.05 pp
80MICadbury Dairy MilkChocolate4.81%4.86%+0.05 pp
81RCBMagicreteConstruction Materials0.30%0.35%+0.05 pp
82LSGAvon Cycles LSGCycles9.55%9.60%+0.05 pp
83GTAirAsia GTAviation LCC0.00%0.04%+0.04 pp
84RCBRoyal ChallengeBeer Spirits0.27%0.30%+0.03 pp
85SRHJSW PaintsPaints1.39%1.40%+0.01 pp
86MIUSHAHome Appliances0.00%0.00%0.00 pp
87KKRJSW PaintsPaints1.50%1.50%0.00 pp
88RRHMDSmartphones0.00%0.00%0.00 pp
89KKRJoy Personal CarePersonal Care0.00%0.00%0.00 pp
90CSKBonblocBlockchain Traceability100.00%100.00%0.00 pp
91CSKVI Telecom CSKTelecom0.00%0.00%0.00 pp
92CSKPlayR CSKSports Equipment0.00%0.00%0.00 pp
93MIAi+ NovaSmartphones Budget0.00%0.00%0.00 pp
94MIFiatPePayments Fintech0.00%0.00%0.00 pp
95MIGrew Solar MISolar Energy0.58%0.58%0.00 pp
96MIKT MenMen's Grooming0.00%0.00%0.00 pp
97RCBNandini RCBDairy0.00%0.00%0.00 pp
98RCBKT Men RCBMen's Grooming0.00%0.00%0.00 pp
99RCBSpitzeHardware Fittings0.00%0.00%0.00 pp
100KKRGoogle AI Mode KKRAI Search0.00%0.00%0.00 pp
101KKRVeedolLubricants0.00%0.00%0.00 pp
102KKRFreemans KKRPower Tools0.00%0.00%0.00 pp
103DCKP GroupRenewable Energy0.00%0.00%0.00 pp
104DCFreemans DCPower Tools0.00%0.00%0.00 pp
105SRH8pm Premium BlackPremium Whisky0.00%0.00%0.00 pp
106SRHPlayR SRHSports Equipment0.00%0.00%0.00 pp
107LSGPlayR LSGSports Equipment0.00%0.00%0.00 pp
108GTGoogle AI Mode GTAI Search0.00%0.00%0.00 pp
109GTMax Fresh GTKitchen Appliances0.00%0.00%0.00 pp
110PBKSFreemans PBKSPower Tools0.00%0.00%0.00 pp
111PBKSHighland RealtyReal Estate0.00%0.00%0.00 pp
112IPLGoogle AI ModeAI Search0.00%0.00%0.00 pp
113GTLivpureWater Purifiers4.40%4.39%-0.01 pp
114RRBGaussElectric Two-Wheeler0.34%0.32%-0.02 pp
115RRLuminous PowerInverters Power Backup51.09%51.04%-0.05 pp
116RCBJana SFBSmall Finance Bank16.23%16.16%-0.07 pp
117MISkechersFootwear23.14%23.06%-0.08 pp
118RROlio PizzaQSR Pizza2.10%2.02%-0.08 pp
119RCBNippon PaintPaints1.89%1.80%-0.09 pp
120DCKotak DCBanking5.17%5.08%-0.09 pp
121SRHNavi UPI SRHPayments UPI0.91%0.82%-0.09 pp
122PBKSNippon Paint PBKSPaints2.01%1.92%-0.09 pp
123SRHAirAsia IndiaAviation LCC0.14%0.04%-0.10 pp
124RCBNavi UPIPayments UPI0.92%0.82%-0.10 pp
125RRJSW Paints RRPaints1.53%1.42%-0.11 pp
126CSKBritish EmpireBeer Spirits0.43%0.32%-0.11 pp
127MIPlumSkincare Beauty0.35%0.24%-0.11 pp
128MIMalaysia AirlinesAviation0.87%0.75%-0.12 pp
129MHMalaysia AirlinesAviation0.87%0.75%-0.12 pp
130RCBBigBasketGrocery Delivery4.50%4.36%-0.14 pp
131SRHNavitas Solar SRHSolar Energy0.34%0.19%-0.15 pp
132KKRKingfisher KKRBeer Spirits33.22%33.06%-0.16 pp
133DCKingfisher DCBeer Spirits33.22%33.06%-0.16 pp
134SRHAmul SRHDairy FMCG82.00%81.79%-0.21 pp
135GTNEXT GTFragrance0.23%0.02%-0.21 pp
136MILauritz KnudsenElectrical Automation0.59%0.32%-0.27 pp
137SRHDream11 SRHFantasy Gaming95.21%94.94%-0.27 pp
138RRDream11 RRFantasy Gaming95.21%94.94%-0.27 pp
139GTAstral PipesPipes Fittings26.10%25.80%-0.30 pp
140SRHUber BikeBike Taxi0.64%0.34%-0.30 pp
141RCBNVY TVSmart TV0.91%0.57%-0.34 pp
142GTEquitas SFBSmall Finance Bank12.00%11.64%-0.36 pp
143RCBChatGPT RCBAI Assistant83.23%82.84%-0.39 pp
144RCBGoel TMT RCBSteel TMT2.04%1.65%-0.39 pp
145DCChatGPT DCAI Assistant83.23%82.84%-0.39 pp
146RRGoel TMT RRSteel TMT2.04%1.65%-0.39 pp
147LSGChatGPT LSGAI Assistant83.23%82.84%-0.39 pp
148LSGAmul LSGDairy FMCG90.78%90.37%-0.41 pp
149IPLRuPayPayments UPI8.67%8.25%-0.42 pp
150PBKSZelio EVEV Inverter3.98%3.55%-0.43 pp
151LSGINA SolarSolar Energy1.33%0.87%-0.46 pp
152RCBKotak LifeLife Insurance4.06%3.58%-0.48 pp
153RCBThe Baker's DozenBakery Cafe1.07%0.59%-0.48 pp
154LSGVelvexLubricants0.48%0.00%-0.48 pp
155RCBTally PrimeAccounting Software64.16%63.65%-0.51 pp
156DCHero FinCorpNBFC Finance4.50%3.95%-0.55 pp
157SRHBudweiser SRHBeer42.80%42.23%-0.57 pp
158GTBudweiser GTBeer42.80%42.23%-0.57 pp
159PBKSBudweiser PBKSBeer42.80%42.23%-0.57 pp
160CSKTecnoSmartphones1.35%0.77%-0.58 pp
161MIStreaxHair Colour75.84%75.26%-0.58 pp
162MIOaksmith MIWhisky Spirits1.70%1.07%-0.63 pp
163KKRVIDA by HeroElectric Two-Wheeler5.15%4.52%-0.63 pp
164SRHKUHLFans Appliances3.24%2.61%-0.63 pp
165CSKEtihad AirwaysAviation1.68%1.03%-0.65 pp
166PBKSKent RO PBKSWater Purifiers28.42%27.62%-0.80 pp
167RCBConfirmTktTrain Booking0.92%0.10%-0.82 pp
168LSGRoyal GreenWhisky Spirits1.59%0.76%-0.83 pp
169GTGoogle Pixel GTSmartphones5.39%4.53%-0.86 pp
170RRWaaree SolarSolar Energy21.28%20.40%-0.88 pp
171MIUtkarsh SFBSmall Finance Bank18.33%17.40%-0.93 pp
172SRHKent ROWater Purifiers32.24%31.18%-1.06 pp
173LSGKEI Wires LSGWires & Cables3.14%2.04%-1.10 pp
174GTHCGCancer Care1.58%0.46%-1.12 pp
175KKRAmul Ice Cream KKRIce Cream36.92%35.75%-1.17 pp
176PBKSAmul Ice Cream PBKSIce Cream36.92%35.75%-1.17 pp
177LSGGhar SoapsPersonal Care Soap38.12%36.91%-1.21 pp
178MIIDFC First BankBanking6.90%5.67%-1.23 pp
179KKRThums UpBeverages11.41%10.18%-1.23 pp
180MIReliance DigitalElectronics Retail25.26%23.91%-1.35 pp
181DCBharat TaxiRide Hailing3.75%2.11%-1.64 pp
182GTBharat Taxi GTRide Hailing3.75%2.11%-1.64 pp
183LSGToo Yumm LSGSnacks1.65%0.00%-1.65 pp
184SRHStar Health InsuranceHealth Insurance29.11%27.37%-1.74 pp
185RCBPumaSportswear28.86%27.04%-1.82 pp
186DCPUMA DCSportswear28.86%27.04%-1.82 pp
187RCBNothingConsumer Electronics7.84%5.95%-1.89 pp
188DCGD GoenkaEducation12.65%10.76%-1.89 pp
189SRHJindal StainlessSteel Stainless11.70%9.74%-1.96 pp
190MIJioTelecom60.97%58.75%-2.22 pp
191RCBJio RCBTelecom60.97%58.75%-2.22 pp
192KKRJio KKRTelecom60.97%58.75%-2.22 pp
193DCJio DCTelecom60.97%58.75%-2.22 pp
194RRJio RRTelecom60.97%58.75%-2.22 pp
195SRHJio SRHTelecom60.97%58.75%-2.22 pp
196LSGJio LSGTelecom60.97%58.75%-2.22 pp
197PBKSJio PBKSTelecom60.98%58.75%-2.23 pp
198GTJio GTTelecom60.98%58.75%-2.23 pp
199CSKKauvery HospitalHealthcare39.51%37.22%-2.29 pp
200RROaksmith RRWhisky Spirits3.79%1.49%-2.30 pp
201MICampaBeverages15.92%13.60%-2.32 pp
202DCAmaron DCBatteries27.30%24.95%-2.35 pp
203SRHAvon Cycles SRHCycles11.84%9.48%-2.36 pp
204SRHCampa Cola SRHBeverages16.01%13.60%-2.41 pp
205GTCampa GTBeverages16.01%13.60%-2.41 pp
206KKRJAC OlivolHair Oil3.08%0.62%-2.46 pp
207SRHShree CementCement14.17%11.67%-2.50 pp
208KKRAmaronBatteries27.91%24.95%-2.96 pp
209MIBKT Tyres MITyres7.93%4.08%-3.85 pp
210KKRBKT Tyres KKRTyres7.93%4.08%-3.85 pp
211RRBKT Tyres RRTyres7.93%4.08%-3.85 pp
212SRHCampa ColaBeverages19.86%15.92%-3.94 pp
213MIAstral Pipes MIPipes Fittings27.37%23.42%-3.95 pp
214GTAstral Pipes GTPipes Fittings27.37%23.42%-3.95 pp
215DCAll Seasons DCBeer Spirits5.26%1.22%-4.04 pp
216PBKSAll Seasons PBKSBeer Spirits5.26%1.22%-4.04 pp
217DCAcko InsuranceInsurTech18.16%13.82%-4.34 pp
218RCBAtlassianB2B SaaS26.13%21.77%-4.36 pp
219LSGTommy HilfigerPremium Fashion20.71%16.08%-4.63 pp
220RCBboAtAudio Electronics8.84%3.69%-5.15 pp
221LSGSBI Life InsuranceLife Insurance8.32%2.07%-6.25 pp
222SRHApollo Hospitals SRHHealthcare37.17%30.88%-6.29 pp
223SRHNetflixStreaming OTT53.88%47.55%-6.33 pp
224RCBManipal HospitalsHealthcare20.83%13.88%-6.95 pp
225CSKAshok LeylandCommercial Vehicles85.26%76.62%-8.64 pp
226DCEncalmAirport Lounge76.35%67.40%-8.95 pp
227KKRVikram SolarSolar Energy39.72%29.49%-10.23 pp
228IPLStar SportsSports Broadcaster82.99%55.87%-27.12 pp
229PBKSHell Energy DrinkEnergy Drinks37.90%2.54%-35.36 pp
230DCDP WorldLogistics Ports57.69%19.52%-38.17 pp
231CSKSurf ExcelDetergent89.32%9.70%-79.62 pp
232KKRBKT TyresTyres3.01%3.01%
NEW
233KKRJioTelecom60.98%60.98%
NEW
234DCKotakBanking5.25%5.25%
NEW
235RCBPuma RCBSportswear27.20%27.20%
NEW
236LSGSBI Life LSGLife Insurance2.16%2.16%
NEW
✈ Malaysia Airlines × Mumbai Indians — Share of Search Deep-Dive
SoS % — All Pulls
Malaysia Airlines share of Indian aviation basket
Aviation Basket — Latest Snapshot
Share of search vs IndiGo · Air India · SpiceJet · AirAsia
Hourly Trends — Malaysia Airlines vs IndiGo
Google Trends interest (0–100) · Last 48 hours of data
SoS History — All Baseline Pulls
Date SoS % Interest Score Change
2026-03-250.870%1.2
2026-03-260.880%1.3 +0.010pp
2026-03-270.900%1.3 +0.020pp
2026-03-300.900%1.3 0.000pp
2026-04-020.620%1.0 -0.280pp
2026-04-030.890%1.2 +0.270pp
2026-04-040.640%1.0 -0.250pp
2026-04-040.930%1.2 +0.290pp
2026-04-060.900%1.2 -0.030pp
2026-04-090.850%1.1 -0.050pp
2026-04-100.830%1.1 -0.020pp
2026-04-130.820%1.3 -0.010pp
2026-04-140.850%1.4 +0.030pp
2026-04-150.830%1.3 -0.020pp
2026-04-170.810%1.3 -0.020pp
2026-04-200.840%1.3 +0.030pp
2026-04-220.840%1.3 0.000pp
2026-04-240.800%1.3 -0.040pp
2026-05-010.740%1.2 -0.060pp
2026-05-080.690%1.1 -0.050pp
2026-05-150.700%1.1 +0.010pp
2026-05-220.720%1.1 +0.020pp
2026-05-290.740%1.1 +0.020pp
2026-06-050.720%1.1 -0.020pp
2026-06-120.750%1.2 +0.030pp
Basket: Malaysia Airlines vs IndiGo · Air India · AirAsia India · SpiceJet
Geo: India national (IN) · Phase: Pre-IPL baseline
MI match days: Pulls also run during Mumbai Indians fixtures
Latest Basket Breakdown
Brand SoS % Bar
IndiGo55.31%
Air India39.69%
SpiceJet4.24%
✈ Malaysia Airlines0.75%
AirAsia India0.02%
📊 Malaysia Airlines — Week 19 Status
Malaysia Airlines currently at 0.75% SoS in the Indian aviation basket (-0.120pp vs baseline). Tracked across 25 data pulls since baseline. As a challenger brand in a category dominated by IndiGo and Air India, any movement during MI matches is directly attributable to the sponsorship — low baseline makes uplift highly visible.
Sponsor vs Rival Baskets — All 215 sponsors (2026-06-12)

CSK  Bonbloc

Blockchain Traceability · SoS: 100.0%

RCB  Cricbuzz

Sports Media · SoS: 98.2%

GT  IGI

Diamond Certification · SoS: 97.62%

RR  Dream11 RR

Fantasy Gaming · SoS: 94.94%

SRH  Dream11 SRH

Fantasy Gaming · SoS: 94.94%

KKR  Dream11 KKR

Fantasy Gaming · SoS: 94.94%

LSG  Dream11 LSG

Fantasy Gaming · SoS: 94.94%

GT  Dream11 GT

Fantasy Gaming · SoS: 94.94%

PBKS  Dream11 PBKS

Fantasy Gaming · SoS: 94.94%

LSG  Amul LSG

Dairy FMCG · SoS: 90.37%

RR  Bisleri RR

Beverages Water · SoS: 89.3%

DC  Bisleri DC

Packaged Water · SoS: 87.22%

PBKS  Bisleri PBKS

Packaged Water · SoS: 87.22%

RCB  ChatGPT RCB

AI Assistant · SoS: 82.84%

DC  ChatGPT DC

AI Assistant · SoS: 82.84%

LSG  ChatGPT LSG

AI Assistant · SoS: 82.84%

SRH  Amul SRH

Dairy FMCG · SoS: 81.79%

CSK  Ashok Leyland

Commercial Vehicles · SoS: 76.62%

PBKS  CP Plus

CCTV Security · SoS: 75.98%

MI  Streax

Hair Colour · SoS: 75.26%

IPL  TATA

Conglomerate · SoS: 74.67%

MI  Colgate

Oral Care · SoS: 73.87%

RR  Red Bull

Energy Drinks · SoS: 73.51%

DC  Encalm

Airport Lounge · SoS: 67.4%

RCB  Tally Prime

Accounting Software · SoS: 63.65%

RCB  ITC Master Chef

Frozen Foods · SoS: 61.21%

MI  Jio

Telecom · SoS: 58.75%

RCB  Jio RCB

Telecom · SoS: 58.75%

KKR  Jio KKR

Telecom · SoS: 58.75%

DC  Jio DC

Telecom · SoS: 58.75%

RR  Jio RR

Telecom · SoS: 58.75%

SRH  Jio SRH

Telecom · SoS: 58.75%

LSG  Jio LSG

Telecom · SoS: 58.75%

GT  Jio GT

Telecom · SoS: 58.75%

PBKS  Jio PBKS

Telecom · SoS: 58.75%

MI  Udemy

Online Learning · SoS: 57.32%

RCB  Scapia

Travel Credit Card · SoS: 56.54%

GT  Scapia GT

Travel Credit Card · SoS: 56.54%

IPL  Star Sports

Sports Broadcaster · SoS: 55.87%

LSG  Sprite LSG

Beverages · SoS: 54.62%

SRH  Netflix

Streaming OTT · SoS: 47.55%

SRH  Budweiser SRH

Beer · SoS: 42.23%

GT  Budweiser GT

Beer · SoS: 42.23%

PBKS  Budweiser PBKS

Beer · SoS: 42.23%

IPL  CEAT

Tyres · SoS: 40.55%

IPL  JioHotstar

Streaming OTT · SoS: 37.81%

CSK  Kauvery Hospital

Healthcare · SoS: 37.22%

LSG  Ghar Soaps

Personal Care Soap · SoS: 36.91%

KKR  Amul Ice Cream KKR

Ice Cream · SoS: 35.75%

PBKS  Amul Ice Cream PBKS

Ice Cream · SoS: 35.75%

IPL  Kingfisher IPL

Beer Spirits · SoS: 33.5%

LSG  Kingfisher LSG2

Beer Spirits · SoS: 33.27%

KKR  Kingfisher KKR

Beer Spirits · SoS: 33.06%

DC  Kingfisher DC

Beer Spirits · SoS: 33.06%

RCB  Sun Pharma

Pharmaceuticals · SoS: 32.89%

CSK  City Union Bank

Banking · SoS: 32.41%

SRH  Kent RO

Water Purifiers · SoS: 31.18%

SRH  Apollo Hospitals SRH

Healthcare · SoS: 30.88%

LSG  Kingfisher LSG

Beverages Beer · SoS: 30.68%

KKR  Vikram Solar

Solar Energy · SoS: 29.49%

PBKS  Kent RO PBKS

Water Purifiers · SoS: 27.62%

SRH  Star Health Insurance

Health Insurance · SoS: 27.37%

RCB  Puma

Sportswear · SoS: 27.04%

DC  PUMA DC

Sportswear · SoS: 27.04%

KKR  Amaron

Batteries · SoS: 24.95%

DC  Amaron DC

Batteries · SoS: 24.95%

MI  Reliance Digital

Electronics Retail · SoS: 23.91%

MI  Astral Pipes MI

Pipes Fittings · SoS: 23.42%

GT  Astral Pipes GT

Pipes Fittings · SoS: 23.42%

CSK  Astral Pipes CSK

Pipes Fittings · SoS: 23.42%

MI  Skechers

Footwear · SoS: 23.06%

RCB  Atlassian

B2B SaaS · SoS: 21.77%

KKR  Google Pay

Payments UPI · SoS: 21.04%

IPL  Angel One

Stockbroking · SoS: 20.99%

LSG  JK Super Cement

Cement · SoS: 20.69%

RR  Waaree Solar

Solar Energy · SoS: 20.4%

DC  DP World

Logistics Ports · SoS: 19.52%

CSK  Coca-Cola

Beverages · SoS: 19.31%

CSK  Amul Protein

Nutrition · SoS: 17.99%

MI  Utkarsh SFB

Small Finance Bank · SoS: 17.4%

MI  DHL

Logistics · SoS: 17.13%

SRH  Wrogn

Fashion Apparel · SoS: 17.04%

RCB  Jana SFB

Small Finance Bank · SoS: 16.16%

LSG  Tommy Hilfiger

Premium Fashion · SoS: 16.08%

RCB  Optimum Nutrition RCB

Sports Nutrition · SoS: 15.96%

SRH  City Union Bank SRH

Banking · SoS: 14.12%

RCB  Manipal Hospitals

Healthcare · SoS: 13.88%

IPL  Wonder Cement

Cement · SoS: 13.86%

MI  Campa

Beverages · SoS: 13.6%

SRH  Campa Cola SRH

Beverages · SoS: 13.6%

GT  Campa GT

Beverages · SoS: 13.6%

RCB  White Gold

Digital Gold · SoS: 12.4%

KKR  HDFC Life

Life Insurance · SoS: 12.16%

CSK  Equitas Small Finance Bank

Small Finance Bank · SoS: 11.78%

GT  Equitas SFB GT

Small Finance Bank · SoS: 11.78%

SRH  Shree Cement

Cement · SoS: 11.67%

KKR  RR Kabel

Wires & Cables · SoS: 11.14%

DC  GD Goenka

Education · SoS: 10.76%

KKR  Thums Up

Beverages · SoS: 10.18%

SRH  Jindal Stainless

Steel Stainless · SoS: 9.74%

CSK  Surf Excel

Detergent · SoS: 9.7%

RCB  Surf Excel RCB

Detergent · SoS: 9.7%

MI  Avon Cycles MI

Cycles · SoS: 9.6%

LSG  Avon Cycles LSG

Cycles · SoS: 9.6%

SRH  Avon Cycles SRH

Cycles · SoS: 9.48%

MI  Google Gemini MI

AI Assistant · SoS: 9.19%

KKR  Google Gemini KKR

AI Assistant · SoS: 9.19%

GT  Google Gemini GT

AI Assistant · SoS: 9.19%

IPL  RuPay

Payments UPI · SoS: 8.25%

CSK  FedEx

Logistics · SoS: 6.81%

RCB  Boldfit

Fitness · SoS: 6.65%

RCB  Nothing

Consumer Electronics · SoS: 5.95%

MI  IDFC First Bank

Banking · SoS: 5.67%

MI  V-Guard

Home Appliances Fans · SoS: 5.57%

PBKS  Livguard

Batteries · SoS: 5.32%

DC  HSBC

Banking · SoS: 5.24%

DC  Kotak DC

Banking · SoS: 5.08%

MI  Cadbury Dairy Milk

Chocolate · SoS: 4.86%

GT  Torrent

Pharma Utilities · SoS: 4.65%

GT  Google Pixel GT

Smartphones · SoS: 4.53%

KKR  VIDA by Hero

Electric Two-Wheeler · SoS: 4.52%

GT  Livpure

Water Purifiers · SoS: 4.39%

RCB  BigBasket

Grocery Delivery · SoS: 4.36%

MI  BKT Tyres MI

Tyres · SoS: 4.08%

RCB  BKT Tyres RCB

Tyres · SoS: 4.08%

KKR  BKT Tyres KKR

Tyres · SoS: 4.08%

RR  BKT Tyres RR

Tyres · SoS: 4.08%

SRH  BKT Tyres SRH

Tyres · SoS: 4.08%

LSG  BKT Tyres LSG

Tyres · SoS: 4.08%

GT  BKT Tyres GT

Tyres · SoS: 4.08%

PBKS  BKT Tyres PBKS

Tyres · SoS: 4.08%

DC  Hero FinCorp

NBFC Finance · SoS: 3.95%

RR  JK Lakshmi Cement

Cement · SoS: 3.7%

RCB  boAt

Audio Electronics · SoS: 3.69%

RCB  Kotak Life

Life Insurance · SoS: 3.58%

PBKS  Zelio EV

EV Inverter · SoS: 3.55%

SRH  Lubi Pumps

Pumps · SoS: 3.36%

RR  Mobikwik

Payments Wallet · SoS: 2.74%

SRH  KUHL

Fans Appliances · SoS: 2.61%

RR  Poornima University

Higher Education · SoS: 2.55%

PBKS  Hell Energy Drink

Energy Drinks · SoS: 2.54%

DC  Bharat Taxi

Ride Hailing · SoS: 2.11%

GT  Bharat Taxi GT

Ride Hailing · SoS: 2.11%

LSG  SBI Life Insurance

Life Insurance · SoS: 2.07%

LSG  KEI Wires LSG

Wires & Cables · SoS: 2.04%

RR  Olio Pizza

QSR Pizza · SoS: 2.02%

PBKS  Nippon Paint PBKS

Paints · SoS: 1.92%

RCB  Nippon Paint

Paints · SoS: 1.8%

RCB  Goel TMT RCB

Steel TMT · SoS: 1.65%

RR  Goel TMT RR

Steel TMT · SoS: 1.65%

RCB  Emmvee Solar

Solar Energy · SoS: 1.63%

RR  Oaksmith RR

Whisky Spirits · SoS: 1.49%

SRH  JSW Paints

Paints · SoS: 1.4%

DC  All Seasons DC

Beer Spirits · SoS: 1.22%

PBKS  All Seasons PBKS

Beer Spirits · SoS: 1.22%

RCB  Seiko Prospex

Watches · SoS: 1.2%

MI  Oaksmith MI

Whisky Spirits · SoS: 1.07%

CSK  Etihad Airways

Aviation · SoS: 1.03%

DC  GMR

Infrastructure Airports · SoS: 0.9%

LSG  INA Solar

Solar Energy · SoS: 0.87%

RCB  Navi UPI

Payments UPI · SoS: 0.82%

SRH  Navi UPI SRH

Payments UPI · SoS: 0.82%

CSK  Tecno

Smartphones · SoS: 0.77%

LSG  Royal Green

Whisky Spirits · SoS: 0.76%

MI  Malaysia Airlines

Aviation · SoS: 0.75%

MH  Malaysia Airlines

Aviation · SoS: 0.75%

RR  Ecolink

LED Lighting · SoS: 0.65%

GT  Birla Estates GT

Real Estate · SoS: 0.64%

KKR  JAC Olivol

Hair Oil · SoS: 0.62%

RCB  The Baker's Dozen

Bakery Cafe · SoS: 0.59%

MI  Grew Solar MI

Solar Energy · SoS: 0.58%

RCB  NVY TV

Smart TV · SoS: 0.57%

PBKS  District by Zomato

Food Delivery Ticketing · SoS: 0.46%

GT  HCG

Cancer Care · SoS: 0.46%

RCB  Magicrete

Construction Materials · SoS: 0.35%

SRH  Uber Bike

Bike Taxi · SoS: 0.34%

MI  Lauritz Knudsen

Electrical Automation · SoS: 0.32%

CSK  British Empire

Beer Spirits · SoS: 0.32%

RR  BGauss

Electric Two-Wheeler · SoS: 0.32%

RCB  Royal Challenge

Beer Spirits · SoS: 0.3%

MI  Plum

Skincare Beauty · SoS: 0.24%

SRH  Navitas Solar SRH

Solar Energy · SoS: 0.19%

LSG  Dr KNS Hospital

Healthcare · SoS: 0.19%

PBKS  Digitek

Accessories Electronics · SoS: 0.17%

RCB  ConfirmTkt

Train Booking · SoS: 0.1%

KKR  Disha Eye Hospitals

Eye Healthcare · SoS: 0.08%

SRH  AirAsia India

Aviation LCC · SoS: 0.04%

GT  AirAsia GT

Aviation LCC · SoS: 0.04%

GT  NEXT GT

Fragrance · SoS: 0.02%

MI  USHA

Home Appliances · SoS: 0.0%

KKR  Joy Personal Care

Personal Care · SoS: 0.0%

RR  HMD

Smartphones · SoS: 0.0%

LSG  Too Yumm LSG

Snacks · SoS: 0.0%

CSK  VI Telecom CSK

Telecom · SoS: 0.0%

CSK  PlayR CSK

Sports Equipment · SoS: 0.0%

MI  Ai+ Nova

Smartphones Budget · SoS: 0%

MI  FiatPe

Payments Fintech · SoS: 0.0%

MI  KT Men

Men's Grooming · SoS: 0.0%

RCB  Nandini RCB

Dairy · SoS: 0.0%

RCB  KT Men RCB

Men's Grooming · SoS: 0.0%

RCB  Spitze

Hardware Fittings · SoS: 0.0%

KKR  Google AI Mode KKR

AI Search · SoS: 0.0%

KKR  Veedol

Lubricants · SoS: 0.0%

KKR  Freemans KKR

Power Tools · SoS: 0.0%

DC  KP Group

Renewable Energy · SoS: 0.0%

DC  Freemans DC

Power Tools · SoS: 0.0%

SRH  8pm Premium Black

Premium Whisky · SoS: 0.0%

SRH  PlayR SRH

Sports Equipment · SoS: 0.0%

LSG  Velvex

Lubricants · SoS: 0.0%

LSG  PlayR LSG

Sports Equipment · SoS: 0.0%

GT  Google AI Mode GT

AI Search · SoS: 0.0%

GT  Max Fresh GT

Kitchen Appliances · SoS: 0.0%

PBKS  Freemans PBKS

Power Tools · SoS: 0.0%

PBKS  Highland Realty

Real Estate · SoS: 0.0%

IPL  Google AI Mode

AI Search · SoS: 0.0%
Full Basket Data — All 215 Sponsors (2026-06-12)
FranchiseSponsorSectorSoS %Top RivalRival SoS
CSKBonblocBlockchain Traceability100.0%StaTwig0.0%
RCBCricbuzzSports Media98.2%ESPNcricinfo1.36%
GTIGIDiamond Certification97.62%SGL Lab2.38%
RRDream11 RRFantasy Gaming94.94%My11Circle5.01%
SRHDream11 SRHFantasy Gaming94.94%My11Circle5.01%
KKRDream11 KKRFantasy Gaming94.94%My11Circle5.01%
LSGDream11 LSGFantasy Gaming94.94%My11Circle5.01%
GTDream11 GTFantasy Gaming94.94%My11Circle5.01%
PBKSDream11 PBKSFantasy Gaming94.94%My11Circle5.01%
LSGAmul LSGDairy FMCG90.37%Mother Dairy9.06%
RRBisleri RRBeverages Water89.3%Kinley water4.78%
DCBisleri DCPackaged Water87.22%Himalayan water5.67%
PBKSBisleri PBKSPackaged Water87.22%Himalayan water5.67%
RCBChatGPT RCBAI Assistant82.84%Google Gemini9.18%
DCChatGPT DCAI Assistant82.84%Google Gemini9.18%
LSGChatGPT LSGAI Assistant82.84%Google Gemini9.18%
SRHAmul SRHDairy FMCG81.79%Britannia9.42%
CSKAshok LeylandCommercial Vehicles76.62%Force Motors12.42%
PBKSCP PlusCCTV Security75.98%Hikvision India19.88%
MIStreaxHair Colour75.26%Bigen14.71%
IPLTATAConglomerate74.67%Mahindra24.21%
MIColgateOral Care73.87%Sensodyne22.05%
RRRed BullEnergy Drinks73.51%Monster Energy22.56%
DCEncalmAirport Lounge67.4%Travel Food Services16.71%
RCBTally PrimeAccounting Software63.65%Zoho Books34.41%
RCBITC Master ChefFrozen Foods61.21%McCain Foods23.45%
MIJioTelecom58.75%Airtel33.15%
RCBJio RCBTelecom58.75%Airtel33.15%
KKRJio KKRTelecom58.75%Airtel33.15%
DCJio DCTelecom58.75%Airtel33.15%
RRJio RRTelecom58.75%Airtel33.15%
SRHJio SRHTelecom58.75%Airtel33.15%
LSGJio LSGTelecom58.75%Airtel33.15%
GTJio GTTelecom58.75%Airtel33.15%
PBKSJio PBKSTelecom58.75%Airtel33.15%
MIUdemyOnline Learning57.32%Coursera30.25%
RCBScapiaTravel Credit Card56.54%Slice card20.86%
GTScapia GTTravel Credit Card56.54%Slice card20.86%
IPLStar SportsSports Broadcaster55.87%DD Sports32.63%
LSGSprite LSGBeverages54.62%Fanta17.26%
SRHNetflixStreaming OTT47.55%JioHotstar38.41%
SRHBudweiser SRHBeer42.23%Kingfisher beer30.85%
GTBudweiser GTBeer42.23%Kingfisher beer30.85%
PBKSBudweiser PBKSBeer42.23%Kingfisher beer30.85%
IPLCEATTyres40.55%Bridgestone17.59%
IPLJioHotstarStreaming OTT37.81%Netflix46.81%
CSKKauvery HospitalHealthcare37.22%Apollo Hospitals39.65%
LSGGhar SoapsPersonal Care Soap36.91%mCaffeine35.9%
KKRAmul Ice Cream KKRIce Cream35.75%Kwality Walls21.26%
PBKSAmul Ice Cream PBKSIce Cream35.75%Kwality Walls21.26%
IPLKingfisher IPLBeer Spirits33.5%Budweiser45.84%
LSGKingfisher LSG2Beer Spirits33.27%Budweiser46.2%
KKRKingfisher KKRBeer Spirits33.06%Budweiser45.99%
DCKingfisher DCBeer Spirits33.06%Budweiser45.99%
RCBSun PharmaPharmaceuticals32.89%Cipla61.48%
CSKCity Union BankBanking32.41%South Indian Bank49.1%
SRHKent ROWater Purifiers31.18%Livpure41.19%
SRHApollo Hospitals SRHHealthcare30.88%Max Healthcare29.48%
LSGKingfisher LSGBeverages Beer30.68%Budweiser42.6%
KKRVikram SolarSolar Energy29.49%Adani Solar35.15%
PBKSKent RO PBKSWater Purifiers27.62%Livpure36.48%
SRHStar Health InsuranceHealth Insurance27.37%Niva Bupa32.2%
RCBPumaSportswear27.04%Nike40.69%
DCPUMA DCSportswear27.04%Nike40.69%
KKRAmaronBatteries24.95%Exide battery45.58%
DCAmaron DCBatteries24.95%Exide battery45.58%
MIReliance DigitalElectronics Retail23.91%Croma54.63%
MIAstral Pipes MIPipes Fittings23.42%Prince Pipes38.12%
GTAstral Pipes GTPipes Fittings23.42%Prince Pipes38.12%
CSKAstral Pipes CSKPipes Fittings23.42%Prince Pipes38.12%
MISkechersFootwear23.06%Nike shoes31.18%
RCBAtlassianB2B SaaS21.77%Notion58.34%
KKRGoogle PayPayments UPI21.04%PhonePe36.85%
IPLAngel OneStockbroking20.99%Groww34.77%
LSGJK Super CementCement20.69%UltraTech Cement49.46%
RRWaaree SolarSolar Energy20.4%Adani Solar30.93%
DCDP WorldLogistics Ports19.52%Maersk49.78%
CSKCoca-ColaBeverages19.31%Pepsi55.96%
CSKAmul ProteinNutrition17.99%Muscleblaze35.39%
MIUtkarsh SFBSmall Finance Bank17.4%AU Small Finance Bank42.84%
MIDHLLogistics17.13%Delhivery35.52%
SRHWrognFashion Apparel17.04%Roadster39.3%
RCBJana SFBSmall Finance Bank16.16%AU Small Finance Bank51.79%
LSGTommy HilfigerPremium Fashion16.08%Calvin Klein India56.6%
RCBOptimum Nutrition RCBSports Nutrition15.96%MuscleBlaze50.73%
SRHCity Union Bank SRHBanking14.12%Federal Bank56.37%
RCBManipal HospitalsHealthcare13.88%Apollo Hospitals41.6%
IPLWonder CementCement13.86%UltraTech Cement42.23%
MICampaBeverages13.6%Pepsi55.96%
SRHCampa Cola SRHBeverages13.6%Pepsi55.96%
GTCampa GTBeverages13.6%Pepsi55.96%
RCBWhite GoldDigital Gold12.4%PhonePe Gold43.92%
KKRHDFC LifeLife Insurance12.16%LIC82.02%
CSKEquitas Small Finance BankSmall Finance Bank11.78%AU Small Finance Bank45.73%
GTEquitas SFB GTSmall Finance Bank11.78%AU Small Finance Bank45.73%
SRHShree CementCement11.67%UltraTech Cement44.67%
KKRRR KabelWires & Cables11.14%Polycab81.52%
DCGD GoenkaEducation10.76%Delhi Public School51.52%
KKRThums UpBeverages10.18%Pepsi51.17%
SRHJindal StainlessSteel Stainless9.74%JSW Steel89.46%
CSKSurf ExcelDetergent9.7%Ghadi35.53%
RCBSurf Excel RCBDetergent9.7%Ghadi35.53%
MIAvon Cycles MICycles9.6%Hero Cycles74.93%
LSGAvon Cycles LSGCycles9.6%Hero Cycles74.93%
SRHAvon Cycles SRHCycles9.48%Hero Cycles73.19%
MIGoogle Gemini MIAI Assistant9.19%ChatGPT82.84%
KKRGoogle Gemini KKRAI Assistant9.19%ChatGPT82.84%
GTGoogle Gemini GTAI Assistant9.19%ChatGPT82.84%
IPLRuPayPayments UPI8.25%Visa60.3%
CSKFedExLogistics6.81%DTDC46.23%
RCBBoldfitFitness6.65%Decathlon73.93%
RCBNothingConsumer Electronics5.95%Realme42.34%
MIIDFC First BankBanking5.67%HDFC Bank41.09%
MIV-GuardHome Appliances Fans5.57%Havells50.96%
PBKSLivguardBatteries5.32%Exide battery43.58%
DCHSBCBanking5.24%HDFC Bank36.24%
DCKotak DCBanking5.08%HDFC Bank33.02%
MICadbury Dairy MilkChocolate4.86%KitKat39.27%
GTTorrentPharma Utilities4.65%Cipla48.87%
GTGoogle Pixel GTSmartphones4.53%iPhone64.01%
KKRVIDA by HeroElectric Two-Wheeler4.52%Ola Electric39.43%
GTLivpureWater Purifiers4.39%Aquaguard59.18%
RCBBigBasketGrocery Delivery4.36%Blinkit49.27%
MIBKT Tyres MITyres4.08%JK Tyre34.44%
RCBBKT Tyres RCBTyres4.08%JK Tyre34.44%
KKRBKT Tyres KKRTyres4.08%JK Tyre34.44%
RRBKT Tyres RRTyres4.08%JK Tyre34.44%
SRHBKT Tyres SRHTyres4.08%JK Tyre34.44%
LSGBKT Tyres LSGTyres4.08%JK Tyre34.44%
GTBKT Tyres GTTyres4.08%JK Tyre34.44%
PBKSBKT Tyres PBKSTyres4.08%JK Tyre34.44%
DCHero FinCorpNBFC Finance3.95%Bajaj Finance56.01%
RRJK Lakshmi CementCement3.7%UltraTech Cement56.49%
RCBboAtAudio Electronics3.69%JBL58.42%
RCBKotak LifeLife Insurance3.58%HDFC Life51.4%
PBKSZelio EVEV Inverter3.55%Genus Power48.72%
SRHLubi PumpsPumps3.36%Kirloskar pump55.02%
RRMobikwikPayments Wallet2.74%PhonePe36.39%
SRHKUHLFans Appliances2.61%Havells fan34.8%
RRPoornima UniversityHigher Education2.55%Amity University56.21%
PBKSHell Energy DrinkEnergy Drinks2.54%Red Bull73.51%
DCBharat TaxiRide Hailing2.11%Rapido90.12%
GTBharat Taxi GTRide Hailing2.11%Rapido90.12%
LSGSBI Life InsuranceLife Insurance2.07%LIC81.43%
LSGKEI Wires LSGWires & Cables2.04%RR Kabel57.5%
RROlio PizzaQSR Pizza2.02%Pizza Hut60.79%
PBKSNippon Paint PBKSPaints1.92%Asian Paints86.97%
RCBNippon PaintPaints1.8%Asian Paints81.63%
RCBGoel TMT RCBSteel TMT1.65%TATA Tiscon49.37%
RRGoel TMT RRSteel TMT1.65%TATA Tiscon49.37%
RCBEmmvee SolarSolar Energy1.63%Adani Solar31.31%
RROaksmith RRWhisky Spirits1.49%Blenders Pride64.37%
SRHJSW PaintsPaints1.4%Asian Paints86.99%
DCAll Seasons DCBeer Spirits1.22%Blenders Pride57.77%
PBKSAll Seasons PBKSBeer Spirits1.22%Blenders Pride57.77%
RCBSeiko ProspexWatches1.2%Titan watch48.96%
MIOaksmith MIWhisky Spirits1.07%Blenders Pride64.42%
CSKEtihad AirwaysAviation1.03%IndiGo55.18%
DCGMRInfrastructure Airports0.9%AAI98.44%
LSGINA SolarSolar Energy0.87%Adani Solar49.46%
RCBNavi UPIPayments UPI0.82%PhonePe37.15%
SRHNavi UPI SRHPayments UPI0.82%PhonePe37.15%
CSKTecnoSmartphones0.77%Realme61.01%
LSGRoyal GreenWhisky Spirits0.76%Blenders Pride58.0%
MIMalaysia AirlinesAviation0.75%IndiGo55.31%
MHMalaysia AirlinesAviation0.75%IndiGo55.31%
RREcolinkLED Lighting0.65%Philips LED74.45%
GTBirla Estates GTReal Estate0.64%DLF64.88%
KKRJAC OlivolHair Oil0.62%Parachute coconut oil95.16%
RCBThe Baker's DozenBakery Cafe0.59%Theobroma98.54%
MIGrew Solar MISolar Energy0.58%Adani Solar39.73%
RCBNVY TVSmart TV0.57%TCL TV56.94%
PBKSDistrict by ZomatoFood Delivery Ticketing0.46%BookMyShow82.07%
GTHCGCancer Care0.46%Tata Memorial Hospital88.3%
RCBMagicreteConstruction Materials0.35%UltraTech Cement49.41%
SRHUber BikeBike Taxi0.34%Ola Bike51.01%
MILauritz KnudsenElectrical Automation0.32%Havells56.02%
CSKBritish EmpireBeer Spirits0.32%Budweiser46.01%
RRBGaussElectric Two-Wheeler0.32%Ola Electric41.15%
RCBRoyal ChallengeBeer Spirits0.3%Blenders Pride36.82%
MIPlumSkincare Beauty0.24%Mamaearth63.91%
SRHNavitas Solar SRHSolar Energy0.19%Adani Solar39.71%
LSGDr KNS HospitalHealthcare0.19%Medanta71.95%
PBKSDigitekAccessories Electronics0.17%Grenaro76.01%
RCBConfirmTktTrain Booking0.1%IRCTC96.94%
KKRDisha Eye HospitalsEye Healthcare0.08%Centre for Sight51.29%
SRHAirAsia IndiaAviation LCC0.04%IndiGo53.69%
GTAirAsia GTAviation LCC0.04%IndiGo53.69%
GTNEXT GTFragrance0.02%Fogg50.57%
MIUSHAHome Appliances0.0%Havells53.9%
KKRJoy Personal CarePersonal Care0.0%Dove47.65%
RRHMDSmartphones0.0%Realme66.93%
LSGToo Yumm LSGSnacks0.0%Parle74.81%
CSKVI Telecom CSKTelecom0.0%Jio58.71%
CSKPlayR CSKSports Equipment0.0%Decathlon India60.56%
MIAi+ NovaSmartphones Budget0%Ai Nova smartphone97.3%
MIFiatPePayments Fintech0.0%PhonePe45.64%
MIKT MenMen's Grooming0.0%Beardo49.53%
RCBNandini RCBDairy0.0%Amul90.43%
RCBKT Men RCBMen's Grooming0.0%Beardo49.53%
RCBSpitzeHardware Fittings0.0%Ebco90.83%
KKRGoogle AI Mode KKRAI Search0.0%ChatGPT92.17%
KKRVeedolLubricants0.0%Gulf Oil51.01%
KKRFreemans KKRPower Tools0.0%DEWALT61.09%
DCKP GroupRenewable Energy0.0%Adani Green Energy73.75%
DCFreemans DCPower Tools0.0%DEWALT61.09%
SRH8pm Premium BlackPremium Whisky0.0%Black Dog41.46%
SRHPlayR SRHSports Equipment0.0%Decathlon India60.56%
LSGVelvexLubricants0.0%Gulf Oil51.05%
LSGPlayR LSGSports Equipment0.0%Decathlon India60.56%
GTGoogle AI Mode GTAI Search0.0%ChatGPT92.17%
GTMax Fresh GTKitchen Appliances0.0%Hawkins61.98%
PBKSFreemans PBKSPower Tools0.0%DEWALT61.09%
PBKSHighland RealtyReal Estate0.0%DLF92.11%
IPLGoogle AI ModeAI Search0.0%ChatGPT92.17%
Key Insights — Week 19 (2026-06-12)
📊 Tournament Snapshot
215 sponsor baskets tracked across 40/40 matches played.
Average sponsor SoS: 21.89%  ·  99 sponsors above 10%  ·  98 below 5%.
▲ Biggest Risers (since baseline)
Sponsors gaining the most SoS since pre-IPL baseline — tournament uplift in action:

Red Bull (RR): +29.89pp  ·  CEAT (IPL): +27.69pp  ·  CP Plus (PBKS): +16.07pp
▼ Biggest Fallers (since baseline)
Sponsors losing share as tournament dynamics reshape category search:

Surf Excel (CSK): -79.62pp  ·  DP World (DC): -38.17pp  ·  Hell Energy Drink (PBKS): -35.36pp
🟢 Category Leaders
These brands dominate their search basket — their story is maintaining share during IPL:

Bonbloc (CSK): 100.0%  ·  Cricbuzz (RCB): 98.2%  ·  IGI (GT): 97.62%  ·  Dream11 RR (RR): 94.94%  ·  Dream11 SRH (SRH): 94.94%
🔴 Uplift Opportunities (lowest SoS)
Smallest share of search in their category — any IPL-driven gain is highly attributable:

USHA (MI): 0.0%  ·  Joy Personal Care (KKR): 0.0%  ·  HMD (RR): 0.0%  ·  Too Yumm LSG (LSG): 0.0%  ·  VI Telecom CSK (CSK): 0.0%
✈ Malaysia Airlines Tracker
Malaysia Airlines currently at 0.75% SoS in the Indian aviation basket (-0.120pp vs baseline). See the dedicated MH tab for hourly trends, basket breakdown, and full history.
🏏 Data Collection
Weekly SoS pulls every Friday  ·  Matchday hourly Trends at 4pm & 9pm GMT  ·  24 pulls completed to date  ·  Next: auto-scheduled via cron.